Marriott (MAR) owns a lot of the most popular hotel brands in the US and has a great loyalty program (Marriott Bonvoy). One thing I find interesting about Marriott is that they own very little of the real estate that their hotels are in. They are basically a hotel franchiser and they help make the experience consistent across locations. It is a very asset-light business model. There is a risk in this though that if the company has issues, they don’t have the assets to bolster them or to liquidate so the brand becomes the most important thing.
One note about Marriott is that there is another company that trades under the ticker VAC. This is not the same Marriott. It used to be the same company, but the company split into two segments. VAC is a timeshare company that licenses the Marriott name, but they don’t have any hotel relationships beyond maybe having some timeshare availability at some of the more attractive properties. I initially bought the wrong Marriott and didn’t realize it until I started looking into the earnings. This is why it’s important to make sure to know what you’re buying!